Social Strategy
Content calendars, platform planning, campaign thinking and performance-led iteration.
Marketing / Social / Content — Bath, UK
ZHIBEK
Akimova
Social media strategist specialising in beauty, fashion and luxury brands. I build content strategies, visual identity and engaged communities that drive real growth — currently seeking my next brand partnership in the UK.
About
From Almaty to Bath, curious, observant and drawn to the people, places and details that make somewhere feel memorable.
I grew up in Almaty, Kazakhstan. I was curious, shy and more observant than outspoken. I moved to Bath for university and liked it straight away: the architecture, the friendly people and the calmer pace. It gave me space to become more independent, meet people from very different backgrounds and figure out what I genuinely enjoy.
A lot of that still comes back to people and the things around them. I love meeting someone new, cooking for friends, travelling and photographing whatever catches my eye: a colour combination, an event, a building or simply a moment worth remembering. My style is fairly minimal with the occasional bold detail and I like creative work to feel considered without feeling forced.
I'm especially drawn to beauty, fashion, fragrance and makeup, where visual identity and emotion matter. After university, I want to do work that feels personal and genuinely resonates with me. What I value most is understanding people first: what they mean, what they want to communicate and how to turn that into something others can connect with.
creative
ambitious
curious
bold
passionate
dynamic
intentional
Selected Work
01
AlterdSocial Media Manager
Ran daily content across platforms for a Kyiv-based studio, lifting reach by 15%. Handled 70+ client conversations directly and grew B2B partnerships from 7 to 16 through relationship-led, solution-based outreach.
Feb 2024 – Jan 20257 → 16 partners
02
PapawchaSocial Media Manager
Grew a café's Instagram past +200 followers on a steady rhythm of Reels, interactive stories and on-brand captions — tracking what actually performed to keep sharpening the mix.
Nov 2023 – Apr 2024+200 followers
03
Bath Kazakh SocietyCo-founder, Activities & Marketing
Took the society's Instagram from zero to 250+ followers — planning the content calendar, shooting event coverage, and building cross-university ties with the UCL and Exeter Kazakh Societies.
Sep 2024 – Oct 20250 → 250+ followers
04
Bath EntrepreneursEvent Photographer
Shot 15+ entrepreneurship events with speakers from AlphaSights, JD Sports and Shell, editing every set in Lightroom and turning it around same-day for social and editorial use.
Nov 2025 – Feb 202615+ events
05
University of BathPeer Mentor
Mentored 40 first-year students through the move into university life — a steady, practical kind of leadership that still shapes how she manages people and expectations today.
Oct 2024 – May 202540 students
Earlier — English Tutor, self-employed (Almaty) · Administrative Support, Kom-Munai LLP (Aktau)
Capabilities
Strategy, content and community — built to work together.
From planning the content calendar to shooting the asset, writing the caption and building the relationship behind the account, Zhibek works across the full social cycle rather than treating each part in isolation.
Content & Copy
Reels, short-form concepts, on-brand captions and day-to-day social storytelling.
Photography
Event coverage, visual selection and Lightroom editing for social and editorial use.
Community & Partnerships
Audience growth, direct community management and relationship-led B2B outreach.
InstagramTikTokCapCutCanvaLightroomA/B TestingGoogle WorkspaceMicrosoft OfficeSPSS
InstagramTikTokCapCutCanvaLightroomA/B TestingGoogle WorkspaceMicrosoft OfficeSPSS
Off the Clock
Photography
Fashion & visual aesthetics
Music
Art
Boxing
Hiking
Languages
EnglishFluent
RussianNative
KazakhNative
Get in touch